Even when a potential client is interested, they often procrastinate on making a decision. The key to getting them to take action NOW is to create urgency and FOMO (Fear of Missing Out).
This guide will help you implement proven urgency tactics to turn hesitant leads into committed clients.
Step 1: Why Urgency & FOMO Work
People are naturally driven to take action when they feel they might lose an opportunity. Urgency works because it creates pressure to act immediately rather than delaying.
✅ Why It Works:
- Prevents procrastination.
- Creates a sense of exclusivity.
- Forces decision-making.
- Makes the offer feel more valuable.
📌 Think about it: When was the last time you bought something just because it was a limited-time offer? The same principle applies here.
Step 2: Types of Urgency You Can Use
There are several ways to create urgency and FOMO. Use one or combine multiple for the best results.
📌 Limited Spots Available – “Only 2 spots left!” 📌 Price Increase Soon – “The price goes up in 24 hours!” 📌 Bonus Expiry – “Sign up today and get a free 1-on-1 call!” 📌 Time-Sensitive Offer – “Doors close at midnight!” 📌 Social Proof (FOMO) – “See how others are already transforming!”
📊 Effectiveness Chart:
| Urgency Type | Effectiveness Level | Best Used When… |
| Limited Spots Available | 🔥🔥🔥 | You have a small coaching group |
| Price Increase Soon | 🔥🔥🔥 | You’re launching a new round of coaching |
| Bonus Expiry | 🔥🔥 | You want to add more perceived value |
| Time-Sensitive Offer | 🔥🔥🔥 | Enrollment is closing soon |
| Social Proof (FOMO) | 🔥🔥🔥 | You want to show demand & excitement |
🔥 Pro Tip: Combine a deadline + scarcity + bonus for maximum impact.
Step 3: Announce Urgency on Social Media
🚀 Your audience needs to SEE and FEEL the urgency! Here’s how to announce it effectively:
✅ Instagram & Facebook Posts – Make a bold announcement about your deadline. ✅ Instagram Stories with Countdown Timer – Let people visually see time running out. ✅ Pinned Post or Story Highlight – Keep urgency messages visible. ✅ Email Blast to Your List – Send at least 2 reminders before the deadline.
📌 Example Urgency Post: 🚨 LAST CALL! 🚨 Only 2 spots left before enrollment closes tonight at 11:59 PM! If you’ve been thinking about transforming your fitness, this is your last chance to join. DM me “I’M IN” NOW before it’s too late! 🔥
Step 4: Follow Up With Interested Leads
Some leads will engage with your urgency post but won’t take action immediately. Follow-up messages are key!
✅ Follow-Up Script for Time-Sensitive Offers:
📌 Message 1 (24 Hours Before Deadline): “Hey [Name], I wanted to remind you that enrollment closes tomorrow! You’ve shown interest, and I’d love to help you achieve your fitness goals. Do you have any final questions before the deadline?”
📌 Message 2 (6 Hours Before Deadline): “Hey [Name], we’re down to the final few hours before doors close! If you want to lock in your spot, now is the time. I’d hate for you to miss out on this round. Let me know if you’re in!”
📌 Message 3 (1 Hour Before Deadline): “[Name], this is your final reminder! Enrollment closes in less than an hour. This is the last chance to get in before the price increases. DM me ‘LAST SPOT’ if you’re in!”
🔥 Pro Tip: Use voice notes for a personal touch—this significantly increases conversions!
Step 5: Use Live Testimonials to Reinforce FOMO
Nothing builds FOMO better than seeing others already taking action! Use success stories, testimonials, and new sign-ups to show proof.
✅ How to Use Social Proof for FOMO:
- Post screenshots of clients signing up.
- Share testimonials from happy customers.
- Show before-and-after results in real-time.
- Go live on Instagram sharing client wins!
📌 Example Testimonial Post: 🎉 “Huge congrats to [Client Name] for signing up! Can’t wait to help them crush their fitness goals! Who’s next? There are only 2 spots left!”
🔥 Pro Tip: Seeing others take action triggers the fear of missing out—make this visible!
📌 What’s Next? Next, we’ll focus on Creating Urgency & FOMO—because nothing gets people to take action faster than the fear of missing out! Stay tuned! 💪🔥
Final Step: Track & Optimize Your Urgency Strategy
🚀 What Success Looks Like: ✔ Your urgency posts are getting high engagement.
✔ You’ve received multiple DMs in response to your final call. ✔ You’re closing more clients in the last 24 hours of enrollment.
✔ You’ve created a repeatable process for future launches.
🎯 Next Steps:
- If engagement is low, test different urgency messages.
- If people are hesitating, adjust follow-up responses.
- Keep refining your urgency strategy with every launch.
📌 What’s Next? This is the final step in converting leads into paying clients! Next, we’ll cover onboarding new clients smoothly to set them up for success. Stay tuned! 💪🔥
