Making a bold, confident announcement is the first step to letting the world know that your online coaching program is open for business.
This step is crucial because if people don’t know what you’re offering, they won’t sign up. Your goal is to make your presence loud and clear across multiple platforms and start attracting leads immediately.
Step 1: Craft Your 5-1-90 Hook
The 5-1-90 Hook is the simplest and most powerful way to introduce your program. It immediately tells people who you help, what they will achieve, and how long it will take.
📌 Formula:
“I’m looking for 5 [target clients] who want [goal] in 90 days.”
✅ Examples:
- “I’m looking for 5 busy moms who want to lose 8kg in 90 days!”
- “I’m looking for 5 professionals who want to build muscle & stay fit in 90 days!”
- “I’m looking for 5 people who want to get rid of back pain and regain mobility in 90 days!”
🔥 Pro Tip: Use simple, specific language that speaks directly to your ideal client.
Step 2: Update Your Social Media Bio & Profiles
Now that you have your 5-1-90 Hook, update your Instagram, Facebook, WhatsApp, and LinkedIn bios with it.
✅ Bio Example: “I help [target clients] achieve [goal] in 90 days. DM ‘READY’ to start!”
🔹 Why this matters? Your bio is the first thing people see when they visit your profile. Make sure it’s clear and action-driven.
📊 Quick Checklist: ✔ Instagram Bio Updated ✅
✔ Facebook Bio Updated ✅
✔ LinkedIn Profile Updated ✅
✔ WhatsApp Status Updated ✅
Step 3: Make Your First Announcement Post
Now it’s time to officially announce your offer to your audience.
✅ Post Format: 1️⃣ Start with a bold statement that grabs attention.
2️⃣ Explain who it’s for and what they’ll achieve.
3️⃣ End with a strong CTA (Call to Action) like: “DM me ‘READY’ to start!”
📝 Example Post:
🚀 BIG ANNOUNCEMENT! 🚀
I’m looking for 5 busy professionals who want to lose weight & feel amazing in 90 days—without starving themselves or spending hours in the gym! 🏋️♂️🔥
I’ll be coaching you step-by-step to ensure you get results!
If you’re ready to transform, DM me ‘READY’ and let’s get started! 💪
Step 4: Post on Multiple Platforms
Don’t just rely on one post—spread your announcement across multiple channels to reach more people.
📌 Where to Post? ✔ Instagram Post + Story ✅
✔ Facebook Post + Story ✅
✔ WhatsApp Status ✅
✔ LinkedIn Post ✅
✔ Twitter (X) Post ✅
🔥 Pro Tip: Post at different times of the day to reach more people.
Step 5: Engage & Start Conversations
Your post will start getting likes, comments, and DMs. Now, it’s time to turn that interest into real conversations.
✅ Action Plan: 1️⃣ Reply to every comment & DM quickly (Speed matters!)
2️⃣ Ask: “What’s your current biggest struggle with fitness?”
3️⃣ If they show interest, book a free call or share next steps.
📊 Follow-Up Chart:
| Engagement Type | Action |
| Someone likes your post | Send them a DM: “Hey [Name]! Thanks for engaging with my post. Are you looking to improve your fitness?” |
| Someone comments “Interested!” | Reply & DM them: “Awesome! I’d love to help. What’s your current fitness goal?” |
| Someone DMs you “READY” | Start a conversation, ask about their goals & offer next steps. |
Final Step: Track Your Progress & Adjust
🚀 What Success Looks Like Today: ✔ Your announcement post is live.
✔ You’ve received at least 5-10 engagements.
✔ You’ve started 3+ conversations with potential leads.
✔ Your bio is fully optimized with your offer & CTA.
🎯 Next Steps:
- If engagement is low, repost with a new caption or use Instagram Stories for a second push.
- If you’re getting DMs, guide them towards a call or sign-up link.
- Keep engaging & following up over the next 24 hours.
📌 What’s Next? Tomorrow, we’ll focus on Building Trust with Social Proof & Success Stories to turn today’s leads into paying clients! Stay tuned! 💪🔥
